Twuli

by Wole Olayinka

Storytelling & marketing that brings in clients for lawyers.

The pitch

When law firm marketing reads like it was written by someone who has never met a lawyer, clients notice.

They cannot name what is off, but they feel handled, and they go back to shopping for other options.

I trained as a lawyer. Then I spent a decade telling the stories of businesses. Stories do a lot of things. The one you'll be most interested in is that they bring in clients.

I have worked with the people you are trying to reach, and I have been the lawyer in the room. My job is translation.

What it looks like

Experienced. Dedicated. Results.

Three adjectives and no subject. Swap the logo for a dentist and nothing breaks.

Since 1987, a tradition of excellence in full-service representation.

All about the firm. The reader's problem never appears on the page.

We fight for what you deserve.

Written from a template. It cannot name one thing the firm actually does.

Invented examples. Any resemblance is the point.

Get better at being found

Being found comes down to three things.

  • What you publish
  • How your online presence is structured
  • Where else your name turns up

How it runs

  1. Assess I look at how your practice gets found today.
  2. Propose A written plan for what to fix first, in order, with what it costs.
  3. Work Whatever the assessment turned up. Positioning, search, content, the shape of the site itself.

Past work

Petty Court

I led the work that turned an idea into a brand: name, voice, visual identity, and the content that carried it to launch.

ResultEffective positioning that launched an AI mediation platform with an identity of its own, and content the audience responds to.

In-house

  • Digital marketing lead at one of Canada's fastest-growing companies
  • Growing lead acquisition through search optimization, content and campaigns
  • PR manager, running campaigns for companies across North America and Africa

Ghostwritten for business leaders

  • Harvard Business Review
  • Fast Company
  • Business Insider
  • World Economic Forum Agenda

Under my own name

  • The Globe and Mail
  • CBC
  • TechCabal
  • The Republic
  • The Africa Report
  • African Arguments
  • The Guardian (NG)
  • Lawyard

Credentials

  • Bachelor of Laws
  • MFA in Creative Writing, University of British Columbia
  • Multiple marketing certifications

Also a copyright law certification from Harvard's Berkman Klein Center.

Talk

Tell me what your practice does and where clients come from now. I will tell you what I would do about it, at no charge, and you can take that away and do it yourself if you like.

Thanks. I will come back to you within a day.